Journal Title：Journal Of Marketing Theory And Practice

Journal of Marketing Theory and Practice is an academic journal dedicated to marketing theory and practice, aiming to provide a platform for scholars, practitioners, and students in the field of marketing to exchange and share the latest research results, perspectives, and experiences. Through high-quality research papers, case studies, literature reviews, and empirical analysis, this journal is committed to promoting the development of marketing theory and innovation in practice. The magazine covers various fields of marketing, including consumer behavior, brand management, market segmentation, product strategy, pricing strategy, promotion strategy, channel management, international marketing, online marketing, social marketing, etc. It not only focuses on theoretical research but also emphasizes practical applications. In addition, the magazine also focuses on marketing education and training, providing teaching resources and practical guidance for marketing professionals and students.

《市場(chǎng)營(yíng)銷(xiāo)理論與實(shí)踐雜志》是一本專(zhuān)注于市場(chǎng)營(yíng)銷(xiāo)理論和實(shí)踐的學(xué)術(shù)期刊，旨在為市場(chǎng)營(yíng)銷(xiāo)領(lǐng)域的學(xué)者、實(shí)踐者和學(xué)生提供一個(gè)交流和分享最新研究成果、觀點(diǎn)和經(jīng)驗(yàn)的平臺(tái)。通過(guò)高質(zhì)量的研究論文、案例研究、文獻(xiàn)綜述和實(shí)證分析，該雜志致力于推動(dòng)市場(chǎng)營(yíng)銷(xiāo)理論的發(fā)展和實(shí)踐的創(chuàng)新。雜志涵蓋了市場(chǎng)營(yíng)銷(xiāo)的各個(gè)領(lǐng)域，包括消費(fèi)者行為、品牌管理、市場(chǎng)細(xì)分、產(chǎn)品策略、價(jià)格策略、促銷(xiāo)策略、渠道管理、國(guó)際營(yíng)銷(xiāo)、網(wǎng)絡(luò)營(yíng)銷(xiāo)、社會(huì)營(yíng)銷(xiāo)等，不僅關(guān)注理論研究，還重視實(shí)踐應(yīng)用。此外，雜志還關(guān)注市場(chǎng)營(yíng)銷(xiāo)教育和培訓(xùn)，為市場(chǎng)營(yíng)銷(xiāo)專(zhuān)業(yè)的教師和學(xué)生提供教學(xué)資源和實(shí)踐指導(dǎo)。

Journal Of Marketing Theory And Practice由Taylor & Francis出版商出版，收稿方向涵蓋BUSINESS全領(lǐng)域，平均審稿速度 ，影響因子指數(shù)4.4，該期刊近期沒(méi)有被列入國(guó)際期刊預(yù)警名單，廣大學(xué)者值得一試。