Journal Title：Journal Of Research In Marketing And Entrepreneurship

The Journal Of Research In Marketing And Entrepreneurship publishes research that advances our knowledge of the development of marketing for entrepreneurship and small business. Although research on the relationship between marketing and entrepreneurship is relatively young, the topic has so far proven to be exciting and thought-provoking, and critical thinking has developed rapidly.

Journal content may include, but is not limited to: The size and structure of entrepreneurial enterprises, marketing methods for smes and micro-enterprises, intrapreneurship, the role of entrepreneurship in marketing, the role of marketing in entrepreneurship, how successful entrepreneurs market their products and services, the competencies required for successful entrepreneurs, the role of entrepreneurship in organizational development, the organizational life cycle, the impact of external help, support and personal contact networks Opportunities identification, the relationship between smes and large enterprises, strategic and management issues related to marketing, cultural and social perspectives of entrepreneurs, cross-cultural studies and work in developing countries, appropriate research methods.

《市場(chǎng)營(yíng)銷與創(chuàng)業(yè)研究雜志》辦刊宗旨是發(fā)表能夠增進(jìn)我們對(duì)創(chuàng)業(yè)和小型企業(yè)市場(chǎng)營(yíng)銷發(fā)展知識(shí)的研究。盡管市場(chǎng)營(yíng)銷與創(chuàng)業(yè)之間的關(guān)系研究相對(duì)年輕，但迄今為止，該主題已被證明是激動(dòng)人心且發(fā)人深省的，并且批判性思維已迅速發(fā)展。

期刊內(nèi)容可能包括但不限于：創(chuàng)業(yè)企業(yè)的大小和結(jié)構(gòu)、中小企業(yè)和微型企業(yè)的營(yíng)銷方法、企業(yè)內(nèi)部創(chuàng)業(yè)、創(chuàng)業(yè)在市場(chǎng)營(yíng)銷中的角色、市場(chǎng)營(yíng)銷在創(chuàng)業(yè)中的角色、成功企業(yè)家如何營(yíng)銷其產(chǎn)品與服務(wù)、成功企業(yè)家所需的能力、創(chuàng)業(yè)在組織發(fā)展中的角色、組織生命周期、外部幫助、支持和個(gè)人聯(lián)系網(wǎng)絡(luò)的影響、機(jī)會(huì)識(shí)別、中小企業(yè)與大企業(yè)間的關(guān)系、與市場(chǎng)營(yíng)銷相關(guān)的戰(zhàn)略和管理問(wèn)題、企業(yè)家的文化和社會(huì)視角、跨文化研究和發(fā)展中國(guó)家的工作、適當(dāng)?shù)难芯糠椒?。

Journal Of Research In Marketing And Entrepreneurship由Emerald出版商出版，收稿方向涵蓋BUSINESS全領(lǐng)域，平均審稿速度 ，影響因子指數(shù)2，該期刊近期沒(méi)有被列入國(guó)際期刊預(yù)警名單，廣大學(xué)者值得一試。