Journal Title：Social Marketing Quarterly

Social Marketing Quarterly is an academic journal dedicated to the field of social marketing, providing a platform for scholars, marketing experts, social activists, and policy makers to exchange and share information on social marketing theory, practice, case studies, and strategic innovation. Social marketing is a practice of applying business marketing principles and techniques to promote social change, healthy behavior, and public interest. Journal content typically includes original research papers, review articles, case studies, and reviews, covering a wide range of topics such as health promotion, environmental protection, public policy, non-profit organization marketing, market research on social issues, and evaluation and optimization of social marketing strategies.

The editorial team of the magazine is composed of experts in the field of social marketing, who are responsible for the editorial work of the journal, including article collection, peer review, and final publication. The journal adopts a strict peer review process to ensure that the published articles have high quality and academic value. As social marketing is an interdisciplinary field involving multiple disciplines such as marketing, sociology, psychology, public health, and behavioral science, the magazine provides readers with an opportunity to understand the complexity of social marketing from multiple perspectives. By reading and publishing articles in this journal, readers can learn about the latest research trends, theoretical developments, and practical cases in the field of social marketing.

《社會營銷季刊》是一本專注于社會營銷領域的學術期刊，它為學者、營銷專家、社會活動家和政策制定者提供了一個交流和分享關于社會營銷理論、實踐、案例研究和策略創(chuàng)新的平臺。社會營銷是一種應用商業(yè)營銷原則和技巧來促進社會變革、健康行為和公共利益的實踐。期刊內(nèi)容通常包括原創(chuàng)研究論文、綜述文章、案例分析和評論，涵蓋了廣泛的主題，如健康促進、環(huán)境保護、公共政策、非營利組織營銷、社會問題的市場調研、以及社會營銷策略的評估和優(yōu)化等。

雜志的編輯團隊由社會營銷領域的專家組成，他們負責期刊的編輯工作，包括文章的征集、同行評審以及最終的出版。期刊采用嚴格的同行評審流程，確保發(fā)表的文章具有高質量和學術價值。由于社會營銷是一個跨學科的領域，涉及營銷學、社會學、心理學、公共健康和行為科學等多個學科，雜志為讀者提供了一個多角度理解社會營銷復雜性的機會。通過閱讀和發(fā)表在該期刊上的文章，讀者可以了解社會營銷領域的最新研究趨勢、理論進展和實踐案例。

Social Marketing Quarterly由SAGE出版商出版，收稿方向涵蓋BUSINESS全領域，平均審稿速度 ，影響因子指數(shù)2.3，該期刊近期沒有被列入國際期刊預警名單，廣大學者值得一試。