Journal Title：Qme-quantitative Marketing And Economics

Quantitative Marketing and Economics (QME) publishes research in the intersection of Marketing, Economics and Statistics. Our focus is on important applied problems of relevance to marketing using a quantitative approach. We define marketing broadly as the study of the interface between firms, competitors and consumers. This includes but is not limited to consumer preferences, consumer demand and decision-making, strategic interaction of firms, pricing, promotion, targeting, product design/positioning, and channel issues. We embrace a wide variety of research methods including applied economic theory, econometrics and statistical methods. Empirical research using primary, secondary or experimental data is also encouraged. Officially cited as: Quant Mark Econ

定量營銷與經(jīng)濟(jì)學(xué) (QME) 發(fā)表營銷、經(jīng)濟(jì)學(xué)和統(tǒng)計學(xué)交叉領(lǐng)域的研究成果。我們重點關(guān)注使用定量方法解決與營銷相關(guān)的重要應(yīng)用問題。我們將營銷廣義定義為對企業(yè)、競爭對手和消費者之間界面的研究。這包括但不限于消費者偏好、消費者需求和決策、企業(yè)的戰(zhàn)略互動、定價、促銷、定位、產(chǎn)品設(shè)計/定位和渠道問題。我們采用各種研究方法，包括應(yīng)用經(jīng)濟(jì)理論、計量經(jīng)濟(jì)學(xué)和統(tǒng)計方法。我們也鼓勵使用一手、二手或?qū)嶒灁?shù)據(jù)進(jìn)行實證研究。官方引用為：Quant Mark Econ

Qme-quantitative Marketing And Economics創(chuàng)刊于2003年，由Springer Nature出版商出版，收稿方向涵蓋Multiple全領(lǐng)域，此期刊水平偏中等偏靠后，在所屬細(xì)分領(lǐng)域中專業(yè)影響力一般，過審相對較易，如果您文章質(zhì)量佳，選擇此期刊，發(fā)表機(jī)率較高。平均審稿速度 ，影響因子指數(shù)1.3，該期刊近期沒有被列入國際期刊預(yù)警名單，廣大學(xué)者值得一試。