Journal Title：Journal Of Media Business Studies

The Journal Of Media Business Studies is a multidisciplinary academic platform that focuses on the business and management aspects of the media industry. The journal not only promotes a deeper understanding of media business operations in academia, but also provides empirical research and theoretical insights for the practice community to help media professionals make informed decisions in a rapidly changing media environment. The goal is to serve as a bridge between academic research and media practice, providing scientific guidance and strategic thinking for the development of media businesses by publishing high-quality research on business model innovation, strategic planning, market dynamics analysis, consumer behavior research, competitive strategy, and digital transformation in the media industry.

The journal encourages the use of a variety of research methods, including quantitative analysis, qualitative research, case studies and comparative studies, to enrich the diversity of media business knowledge. The journal also pays special attention to the impact of emerging technologies on media businesses, such as artificial intelligence, big data analytics, social media and mobile technologies, and how these technologies are shaping the creation, distribution and consumption of media content.

《媒體商業(yè)研究雜志》是一個(gè)多學(xué)科交叉的學(xué)術(shù)平臺(tái)，它專(zhuān)注于媒體產(chǎn)業(yè)的商業(yè)和管理層面。該期刊不僅促進(jìn)了學(xué)術(shù)界對(duì)媒體業(yè)務(wù)運(yùn)作的深入理解，而且為實(shí)踐界提供了實(shí)證研究和理論洞見(jiàn)，幫助媒體專(zhuān)業(yè)人士在快速變化的媒體環(huán)境中做出明智的決策。目標(biāo)是成為連接學(xué)術(shù)研究與媒體實(shí)踐的橋梁，通過(guò)發(fā)表關(guān)于媒體行業(yè)商業(yè)模式創(chuàng)新、戰(zhàn)略規(guī)劃、市場(chǎng)動(dòng)態(tài)分析、消費(fèi)者行為研究、競(jìng)爭(zhēng)策略、以及數(shù)字化轉(zhuǎn)型等方面的高質(zhì)量研究，為媒體業(yè)務(wù)的發(fā)展提供科學(xué)指導(dǎo)和戰(zhàn)略思考。

雜志鼓勵(lì)采用多種研究方法，包括定量分析、定性研究、案例研究和比較研究，以豐富媒體商業(yè)知識(shí)的多樣性。期刊還特別關(guān)注新興技術(shù)對(duì)媒體業(yè)務(wù)的沖擊，如人工智能、大數(shù)據(jù)分析、社交媒體和移動(dòng)技術(shù)等，以及這些技術(shù)如何塑造媒體內(nèi)容的創(chuàng)作、分發(fā)和消費(fèi)。

Journal Of Media Business Studies由Taylor & Francis出版商出版，收稿方向涵蓋BUSINESS全領(lǐng)域，平均審稿速度 ，影響因子指數(shù)0.6，該期刊近期沒(méi)有被列入國(guó)際期刊預(yù)警名單，廣大學(xué)者值得一試。