Journal Title：Revista Brasileira De Marketing

Brazilian Marketing Magazine is a professional publication focused on the Brazilian market and marketing strategies. Brazil is an economically active and diverse country with a vast consumer market and a growing e-commerce sector. According to statistics from FGV Ibre, a foundation in Brazil, in the first quarter of 2024, 16% of Brazil's retail sales came from digital channels, marking the fourth consecutive quarter of increase. This indicates that Brazil's marketing environment is undergoing a digital transformation, and the Brazilian Marketing Magazine may focus on this trend, providing marketing professionals with in-depth analysis and case studies on digital marketing, social media strategies, e-commerce, and mobile marketing.

In addition, the magazine may provide insights into Brazilian consumer behavior, including consumer preferences for different products and services, as well as how cultural factors influence purchasing decisions. For example, when Chery Automobile was expanding into the Brazilian market, it conducted in-depth research on the marketing environment in Brazil and formulated corresponding product strategies, pricing strategies, promotion strategies, and distribution strategies.

《巴西營(yíng)銷(xiāo)雜志》是一本專(zhuān)注于巴西市場(chǎng)和營(yíng)銷(xiāo)策略的專(zhuān)業(yè)出版物。巴西是一個(gè)經(jīng)濟(jì)活躍且多樣化的國(guó)家，擁有龐大的消費(fèi)市場(chǎng)和日益增長(zhǎng)的電子商務(wù)領(lǐng)域。根據(jù)巴西杰圖里奧瓦爾加斯基金會(huì) FGV Ibre 的統(tǒng)計(jì)，2024年第一季度，巴西零售業(yè)銷(xiāo)售量的16%來(lái)自數(shù)字渠道，這一比例連續(xù)第四個(gè)季度上升。這表明巴西的營(yíng)銷(xiāo)環(huán)境正在向數(shù)字化轉(zhuǎn)型，而《巴西營(yíng)銷(xiāo)雜志》可能會(huì)關(guān)注這一趨勢(shì)，為營(yíng)銷(xiāo)專(zhuān)業(yè)人士提供關(guān)于數(shù)字營(yíng)銷(xiāo)、社交媒體策略、電子商務(wù)以及移動(dòng)營(yíng)銷(xiāo)的深入分析和案例研究。

此外，雜志可能還會(huì)提供關(guān)于巴西消費(fèi)者行為的洞察，包括消費(fèi)者對(duì)不同產(chǎn)品和服務(wù)的偏好，以及文化因素如何影響購(gòu)買(mǎi)決策。例如，奇瑞汽車(chē)在開(kāi)拓巴西市場(chǎng)時(shí)，就深入研究了巴西的營(yíng)銷(xiāo)環(huán)境，并制定了相應(yīng)的產(chǎn)品策略、定價(jià)策略、促銷(xiāo)策略和分銷(xiāo)策略。

Revista Brasileira De Marketing由Universidade Nove de Julho出版商出版，收稿方向涵蓋BUSINESS全領(lǐng)域，平均審稿速度 2 Weeks ，影響因子指數(shù)0.3，該期刊近期沒(méi)有被列入國(guó)際期刊預(yù)警名單，廣大學(xué)者值得一試。