Journal Title：Marketing And Management Of Innovations

Marketing and Management of Innovations is an academic journal dedicated to marketing and management strategies for innovative products and services. This journal aims to provide a platform for scholars, researchers, and practitioners to share and discuss the latest research findings in innovation management and marketing. The journal covers various aspects of the innovation process, including market analysis, consumer behavior, brand management, new product development, and business model innovation. By publishing high-quality research articles, journals have promoted the integration of theory and practice, and have had a positive impact on the development of innovation management.

The characteristics of this journal lie in its in-depth exploration of innovation management and marketing fields, as well as its attention to emerging market trends and technological changes. The journal encourages interdisciplinary research, including economics, psychology, sociology, and engineering, to comprehensively understand the performance of innovation in different markets and cultural contexts. In addition, the journal also focuses on the internationalization and globalization challenges of innovation management, as well as how to effectively push innovation to the market. The magazine has made significant contributions to academic research and industrial practice in the field of innovation management by publishing cutting-edge research papers. Journal articles typically have high citation rates, demonstrating their influence in the academic community. The open access publishing model enables the research results of journals to be widely disseminated, accelerating the diffusion and application of knowledge.

《創(chuàng)新營銷與管理》是一本專注于創(chuàng)新產(chǎn)品和服務(wù)市場營銷以及管理策略的學(xué)術(shù)期刊。該期刊旨在為學(xué)者、研究人員和實踐者提供一個平臺，用于分享和討論創(chuàng)新管理和營銷的最新研究成果。期刊內(nèi)容涉及創(chuàng)新過程中的市場分析、消費者行為、品牌管理、新產(chǎn)品開發(fā)、商業(yè)模式創(chuàng)新等多個方面。通過發(fā)表高質(zhì)量的研究文章，期刊促進了理論與實踐的結(jié)合，對創(chuàng)新管理領(lǐng)域的發(fā)展產(chǎn)生了積極影響。

該期刊的特點在于其對創(chuàng)新管理和營銷領(lǐng)域的深入探討，以及對新興市場趨勢和技術(shù)變革的關(guān)注。期刊鼓勵跨學(xué)科研究，包括經(jīng)濟學(xué)、心理學(xué)、社會學(xué)和工程學(xué)等，以全面理解創(chuàng)新在不同市場和文化背景下的表現(xiàn)。此外，期刊還關(guān)注創(chuàng)新管理的國際化和全球化挑戰(zhàn)，以及如何有效地將創(chuàng)新推向市場。雜志通過發(fā)表前沿的研究論文，對創(chuàng)新管理領(lǐng)域的學(xué)術(shù)研究和產(chǎn)業(yè)實踐做出了重要貢獻。期刊的文章通常具有較高的引用率，顯示了其在學(xué)術(shù)界的影響力。開放獲取的出版模式使得期刊的研究成果能夠更廣泛地傳播，加速知識的擴散和應(yīng)用。

Marketing And Management Of Innovations由Sumy State University出版商出版，收稿方向涵蓋MANAGEMENT全領(lǐng)域，平均審稿速度 16 Weeks ，影響因子指數(shù)1.2，該期刊近期沒有被列入國際期刊預(yù)警名單，廣大學(xué)者值得一試。